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Synopsis
This concise, student-friendly text cuts through the jargon of research methods terminology to present a clear guide to the basics of business research. It takes the student through the entire research process, uses actual student case examples, and explains the role of the supervisor and how to meet their expectations. A ′Common Questions and Answers′ feature provides students with an invaluable point of reference for some of the challenges they are likely to face, and a section on ethical issues gives advice on what to consider when undertaking a research project. The book also includes a glossary of key terms, and is packed with many helpful diagrams, chapter objectives, annotated further reading sections, and summary and references at the end of each chapter.
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About the Author
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
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- PublisherSAGE Publications Ltd
- Publication date2010
- ISBN 10 1848601336
- ISBN 13 9781848601338
- BindingPaperback
- LanguageEnglish
- Number of pages336
- Rating
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Essentials of Business Research : A Guide to Doing Your Research Project
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ISBN 10: 1848601336
ISBN 13: 9781848601338
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Essentials of Business Research : A Guide to Doing Your Research Project
Published by
SAGE Publications, Limited, 2010
ISBN 10: 1848601336
ISBN 13: 9781848601338
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