Synopsis
This text provides concise introduction to all the core topics of tourism management. Covering both key theory and practice it introduces students to general management issues across the whole tourism sector in an accessible and manageable way. It integrates the themes of sustainability, internationalism, technology and globalization throughout to provide a thoroughly modern approach to the study of tourism. Key features of this text include:
" A specific focus on the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector;
" Three main integrated themes focusing on the demand for tourism, the supply of tourism, and the challenge of balancing of the two;
" Coverage of how management techniques are developing in response to changing patterns of demand, emerging markets and destinations, globalisation, and the impacts of tourism;
" Discussion points, examples and cases studies designed with the broadest cultural and international dimensions in mind for today′s diverse student profile.
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About the Authors
Clare Inkson is a Senior Lecturer in Tourism at the University of Westminster in London. She has extensive experience of working in tourism in operational and marketing roles in the UK and overseas, for tour operators, wholesalers and travel agencies. Her research interests include tourism distribution channels, destination marketing and the tourism sharing economy.
Professor Lynn Minnaert is the Head of Subject, Tourism and Languages, at Edinburgh Napier University′s Business School. Her research specialism is social inclusion and social sustainability in tourism and events: she has conducted research projects into social tourism, the social impacts of the Olympics and social legacy initiatives in the meetings industry. She has lectured in tourism and events management at undergraduate and postgraduate levels in the UK, the US and in a range of different countries – this international perspective is reflected in this book.
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