Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Each chapter in this book presents the alternative(s) approaches to the topic step by step
- Real world case studies and examples
- Fully supported with chapter pedagogy
- Features a Companion Website, including Instructor′s Manual
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Book Description Hardcover. Condition: Brand New. 245 pages. 9.50x6.75x0.75 inches. In Stock. This item is printed on demand. Seller Inventory # __1848608772
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.InhaltsverzeichnisIntroducing the History of Marketing Theory . Seller Inventory # 448373356
Book Description Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Seller Inventory # 9781848608771