Macrowikinomics: Rebooting Business and the World. Don Tapscott, Anthony D. Williams - Softcover

Don Tapscott

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Softcover

ISBN 10: 1848877218 ISBN 13: 9781848877214

Publisher: Atlantic, 2011

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The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

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From the Back Cover:

In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever. In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers. In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work but how we live, learn, create, and care for each other. You'll meet such innovators as: ---An Iraq veteran whose start-up car company is staffed by over 45,000 competing designers and supplied by microfactories around the country ---A micro-lending community where 570,000 individuals help fund new ventures---from Azerbaijan to the Ukraine ---An online community for people with life-altering diseases that's also a large-scale research project Once again backed by original research, Tapscott and Williams provide vivi(more...)

About the Author:

Don Tapscott is Chief Executive and Founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books. He teaches at the University of Toronto. Anthony D. Williams has been researching and writing books about trends in technology and society for over a decade. His advice has been sought by international institutions including the World Bank. He holds a Masters in Research from the LSE and is Vice President and Executive Editor at New Paradigm.

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