Items related to Business-to-Business Marketing (SAGE Advanced Marketing...
Synopsis
The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined:
- Featuring updated case studies and a range of new examples
- Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability
- Extended coverage of Key Account Management
- Online lecturer support including PowerPoint slides and key web links
Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.
"synopsis" may belong to another edition of this title.
About the Author
Dr Ross Brennan is Professor of Industrial Marketing at the Hertfordshire Business School, University of Hertfordshire. His research interests are in business-to-business marketing strategy, macromarketing, cross-cultural marketing and marketing pedagogy. Ross Brennan’s research has been published in a wide range of academic journals including the European Journal of Marketing, Industrial Marketing Management, the Journal of Macromarketing, the Journal of Marketing Education, the Journal of Marketing Management, and the Journal of Business & Industrial Marketing. Dr Brennan is active within the UK Academy of Marketing and the International Marketing & Purchasing Group (IMP) research networks, and is a member of the editorial board at five international academic journals, including Industrial Marketing Management and the Journal of Business to Business Marketing. Having formerly worked in business-to-business marketing and strategic management roles with BT plc, Dr Brennan’s professional interest in B2B relationships was further developed through a PhD investigating inter-firm buyer-seller relationships undertaken at the University of Manchester Institute of Science & Technology. His most recently published research addresses the implications of social media for B2B relationships.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2010
- ISBN 10 1849201560
- ISBN 13 9781849201568
- BindingPaperback
- Edition number2
- Number of pages408
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Business-to-Business Marketing (SAGE Advanced Marketing Series)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004749386
Quantity: 1 available
Stock Image
Business-to-Business Marketing (SAGE Advanced Marketing Series)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR006186914
Quantity: 1 available
Stock Image
Business-to-Business Marketing (SAGE Advanced Marketing Series)
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.1849201560.G
Quantity: 1 available
Stock Image
Business-to-Business Marketing (SAGE Advanced Marketing Series)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Business-to-Business Marketing (SAGE Advanced Marketing Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781849201568
Quantity: 3 available
Stock Image
Business-to-Business Marketing (SAGE Advanced Marketing Series)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781849201568
Quantity: 3 available
Stock Image
Business-To-Business Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Seller Inventory # 9076144
Quantity: 1 available
Stock Image
Business-To-Business Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Seller Inventory # 9076147
Quantity: 1 available
Stock Image
Business-To-Business Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 9076146
Quantity: 1 available
Stock Image
Business-To-Business Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 9076145
Quantity: 1 available
Seller Image
Business-to-Business Marketing (Advanced Marketing Series)
Seller: Book Broker, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. 2. 408 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 703 Taschenbuch, Maße: 17.78 cm x 2.54 cm x 26.04 cm. Seller Inventory # 661159374
Quantity: 1 available