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Synopsis
This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding.
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About the Author
Margrit Schreier has been a professor of empirical research methods at Jacobs University, Bremen, Germany, since 2003 (BA/MA English Literature, Oxford; Diploma Psychology and PhD Psychology, Heidelberg University; Habilitation Psychology, University of Cologne). Her research interests include qualitative research methods and methodology, mixed methods, media psychology, empirical study of literature, and health research. She has been a principal investigator in several DFG-funded research projects on these topics, and she has authored and coauthored more than 90 book chapters and articles. She is coeditor of the issue “Qualitative and quantitative research: Conjunctions and divergences” of Forum: Qualitative Social Research (2001; with Nigel Fielding), coauthor of Forschungsmethoden in Psychologie und Sozialwissenschaften für Bachelor ([Research methods for psychology and the social sciences] with Walter Hussy and Gerald Echterhoff), and author of Qualitative Content Analysis in Practice (2012; SAGE).
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