Mastering Magento - Softcover

Williams, Bret

Softcover

ISBN 10: 1849516944 ISBN 13: 9781849516945

Publisher: Packt Publishing, 2012

Synopsis

Maximize the power of Magento: for developers, designers, and store owners

• Learn how to customize your Magento store for maximum performance
• Exploit little known techniques for extending and tuning your Magento installation.
• Step-by-step guides for making your store run faster, better and more productively.

In Detail

Magento, the most popular open source e-commerce platform in the world, is both amazingly powerful and astoundingly complex. Learn from an experienced Magento "master" how to leverage the full power of Magento.

MASTERING MAGENTO is the perfect companion guide for both newcomers and experienced Magento users. Designers, developers and store owners alike will have a better understanding of how Magento works, and how to take advantage of Magento's immense power to create online stores that help you sell.

From planning your Magento installation through advanced techniques designed to make your store as successful as possible, this book is a roadmap for managing your Magento store.

Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. Learn how to manage categories, products, design themes, extensions and more.

Using real-world examples, screenshots and personal insights, you'll learn to truly master Magento.

What you will learn from this book

• Learn to create a solid plan for your Magento store.
• Gain a better understanding of how Magento manages multiple websites and stores in a single installation.
• Learn how to localize Magento for multiple languages and currencies.
• Learn the little-known techniques for customizing designs and layouts.
• Get more speed and performance from your Magento store using only a few simple techniques.
• Learn how to leverage Magento's SEO features for better search rankings.
• Learn how to build and manage Content Managed (CMS) pages and content.
• Includes a complete configuration guide for launching your new Magento store.

Approach

Written in a step by step tutorial style with plenty of insider insights along the way.

Who this book is written for

Web designers, developers or ecommerce store-owners, who design or manage Magento stores for their clients.

About this title

About the Author

After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process. In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success. Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.

Edition details

• Publisher: Packt Publishing
• Publication date: 2012
• Language: English
• ISBN 10: 1849516944
• ISBN 13: 9781849516945
• Binding: Paperback
• Number of pages: 300