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Piwik Web Analytics Essentials - Softcover

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9781849518482: Piwik Web Analytics Essentials

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Synopsis

A complete guide to tracking visitors on your websites, e-commerce shopping carts, and apps using Piwik Web Analytics Track customers on your websites and apps and improve conversion rates right away Customize your tracking for every application and situation Embed Piwik's tracking capabilities in other applications In Detail Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights. "Piwik Web Analytics Essentials" will show you how to install Piwik Open Source Analytics and have you tracking your website’s visitors within an hour after you pick up the book! After

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About the Author

Stephan Miller

Stephan A. Miller is a web and app developer, SEO expert, and blogger who lives in Kansas City, Missouri. He was head developer at All About Doors and Windows in Kansas City for six years and was a freelance developer and SEO expert for eight years.

In his career, he has worked with Wordpress, Drupal, Magento, osCommerce, ZenCart, and many other online applications, as well as developing sites from scratch in PHP and MySQL or using the Lithium PHP framework. But this is not all. Because his business was at times a one man show, he knows Linux, Apache, and Nginx well and has developed desktop applications in Python where PHP just won't work. He also knows search engine optimization techniques, web analytics software, and search engine marketing which he uses to promote his own handful of sites. He blogs semi-regularly at http://www.stephanmiller.com about his work.

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