Instant HubSpot Dashboard Customization - Softcover

Nagarajan, Deepan Siddhu

Softcover

ISBN 10: 1849698953 ISBN 13: 9781849698955

Publisher: Packt Publishing, 2014

Synopsis

Customize your HubSpot dashboard to generate qualified inbound leads for your business

About This Book

• Learn something new in an Instant! A short, fast, focused guide delivering immediate results
• Generate, manage, and access online marketing channels such as Facebook, Bing, Twitter, and so on with HubSpot
• Set up and manage your social presence and uncover the secret to attracting more visitors to your website
• A concise guide focused on delivering immediate results with practical recipes

Who This Book Is For

This book is a perfect fit if you are an inbound marketing beginner who feels and believes that handling multiple marketing channels to generate leads is a cumbersome activity. The best part is, you don't need to have coding skills to customize your Hubspot dashboard when you've got this book. Basic knowledge of computers is essential.

What You Will Learn

• Discover tricks to make your page SEO-compatible
• Measure the results of your campaign with HubSpot CMS
• Launch and manage campaigns without the help of technical experts
• Import and engage with leads and customers to execute a successful e-mail marketing campaign
• Use different social media tools with HubSpot to drive traffic to your website or blog
• Explore HubSpot tools to generate content and optimize landing pages
• Distribute the workload among members of your team

In Detail

Previously, users had to rely on different documents and methodologies to derive efficient results when it came to lead nurturing and sale closures. HubSpot enables users to access all of this in one place and create automated detailed reports, saving a lot of time, money, and resources.

Easy step-by-step procedures start you off with attracting more visitors to your website, managing your campaigns, and converting them into sales. This practical guide is packed with end-to-end topics that are required for a user to customize their HubSpot dashboard with ease.

The book covers the entire range of topics about HubSpot, right from adding multiple users to your HubSpot account to connecting your domain to HubSpot, managing your e-mail marketing campaigns, monitoring competition, applying SEO to your website, and so on. This book will provide you with all the support and methodology you need through quick tasks that will transform your online marketing experience.

About this title

About the Author

Deepan Siddhu Nagarajan is an engineer, marketer, and blogger who loves coffee. He works with Ripple Links as a Social Media Manager. As a marketer, he has worked with some of the world's largest brands and with several exciting startups in their most successful social media, SEO, SEM, content, and key infl uencer marketing campaigns. As an engineer, he has worked with India's largest telecommunication service providers and equipment manufacturers. Deepan is also the founder of Digit-O-Metry, an online knowledge storehouse aimed at educating people with the best practices of modern marketing methodologies. Apart from being certifi ed by renowned authorities such as HubSpot, Cambridge, IAMAI, NSE, and RAI in several educational disciplines, Deepan is also a featured contributor on top websites such as Business2Community, Memeburn, and Social Samosa. An avid reader, passionate blogger, public speaker, and a great listener, Deepan spends his leisure time blogging, training passionate students, and playing badminton. He holds a postgraduate degree in Telecommunications and IT Management and an engineering degree in Electrical and Electronics from Anna University, Chennai.

Edition details

• Publisher: Packt Publishing
• Publication date: 2014
• Language: English
• ISBN 10: 1849698953
• ISBN 13: 9781849698955
• Binding: Paperback
• Number of pages: 60