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Synopsis
Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition; conceptual models of tourism competitiveness; the measurement and modeling of tourism competitiveness; organizing, planning and management issues; tourism marketing; price competitiveness and demand elasticity; sustainability issues and case studies of tourism competitiveness from around the world.
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About the Author
Edited by Geoffrey I. Crouch, Professor of Tourism Policy and Marketing, La Trobe Business School, La Trobe University, Melbourne, Australia and the late J.R. Brent Ritchie, formerly Professorship in Tourism Management and Chair, World Tourism Education & Research Centre, University of Calgary, Canada
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Competitiveness and Tourism (Economics and Management of Tourism series, 5)
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Competitiveness and Tourism
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Competitiveness and Tourism
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Competitiveness And Tourism
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Competitiveness and Tourism
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Competitiveness And Tourism
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