Businesses are now beginning to realize the power of intensive data analysis and its strategic importance in supporting their commercial objectives. Since solutions based on more traditional sequential computer architectures are simply not able to deliver the power required for this level of analysis, the commercial world is turning to a computer technology called Massively Parallel Processing (MPP).
MPP promises this data analysis power and much more. As the processing engine of enterprise data applications, MPP will help drive forward client/server computing into the corporate date center. Already, some far-sighted organizations such as American Express, Dow Jones and Prudential Bache have implemented MPP systems to help derive strategic value from the mountains of data that they gather.
This book sets out to demystify MPP and convince readers of its relevance for data-intensive business applications, including Executive Information Systems for decision support, reengineered business processes, on-line transaction processing, and more. It is intended for managers in business, marketing and information technology who are involved in making strategic decisions about appropriate technology platforms. It will also be an important guide for systems and database administrators requiring some technical background in MPP to aid them in supporting the very large and demanding database applications that will be critical to business viability and success in the late 1990s.
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