Dust jacket notes: "First launched in 1983, the Swatch watch has been produced for almost fifteen years, and is now more popular than ever. The first line was the Standard Swatch and one that Swatch triumphantly claimed was a watch for both sexes and all nations. The success it had was unprecedented and led to further designs and newer developments, each sharing the criteria of being both affordable, and fun. There are now over fifteen lines of Swatch, each with functions that make them unique. For example, the Art models have all been designed by leading contemporary designers; the Scuba 200 is water-resistant to depths of 660 feet; and the Swatch Access can be programmed to allow electronic entry to large events such as the Olympics. Written by a true enthusiast and expert in the world of watches, Swatch: A Guide for Connoisseurs and Collectors offers a perfect overview of the types of Swatch available and the amazing designs that have emerged over the years. There is advice on collecting, and clubs that can be joined, as well as a directory of over 300 fantastic examples of this fun phenomenon."
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