SALES PROMOTION: HOW TO CREATE AND IMPLEMENT CAMPAIGNS THAT REALLY WORK - Softcover

Julian Cummins

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9781850918431: SALES PROMOTION: HOW TO CREATE AND IMPLEMENT CAMPAIGNS THAT REALLY WORK

Synopsis

"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner." --Edwin Mutton, Director General, Institute of Sales Promotion

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Other Popular Editions of the Same Title

9781850918424: Sales Promotion

Featured Edition

ISBN 10:  1850918422 ISBN 13:  9781850918424
Publisher: Kogan Page, 1989
Hardcover