The Business Of Dentistry (General Dentisty/Practice Management) - Hardcover

Rattan, Raj

 
9781850970583: The Business Of Dentistry (General Dentisty/Practice Management)

Synopsis

This text sets out the basic principles of, and key issues in, all aspects of modern dental medicine. The authors set out to show that good dentistry and profitability are not mutually exclusive.

"synopsis" may belong to another edition of this title.

Excerpt. © Reprinted by permission. All rights reserved.

This book explores the interface between clinical dentistry and the management of a modern dental practice. It covers a range of business areas, including the principles of financial management and the use of financial ratios and indicators in relation to practice profitability. There will be an overview of modern marketing techniques including the concept of branding.

"About this title" may belong to another edition of this title.