What does negotiating in the hi-tech sector involve? The hi-tech sector is different. Commercial negotiations tend to cover all aspects of the transaction, not just issues such as price, performance and deadlines. The high value attributable to the intellectual property element of technology transfer transactions adds an additional dimension. The sheer internationalism of sectors such as information technology, telecommunications, biotech and pharmaceutical technology increase the complexity of the cultural and legal issues that are relevant to the negotiator.
How will this Report help your business?
Paying special attention to technology transfer issues and approaching the tactics and strategies of negotiation from both the suppliers' and the customers' point of view, this Report will help you to:
Prepare the groundwork for negotiations by taking into account a number of factors, such as timing, resources, knowledge of the other party etc
Analyse and negotiate tough issues and essential contract terms
Get to grips with the complexities of negotiating international agreements
Understand the differences between the styles, ethics and skills of negotiators from other cultures.
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Robert Bond is a specialist in intellectual property and information technology law with over 18 years experience. He is a solicitor and Notary Public and a partner with City solicitors Hobson Audley Hopkins & Wood. His clients include inventors, authors and programmers, as well as companies involved in computers, telecommunications, publishing, multimedia and biotechnology. He is Chairman of the International Chamber of Commerce (UK) Working Group on Electronic Commerce and Legal Counsel to the ICC Electronic Commerce Project in Paris. His creation of the legal framework for the John Bull Pub and Scruffy Murphy's franchises of Allied Domecq Retailing Ltd (from the stable of the Allied Domecq Baskin Robins and Dunkin' Donuts franchises) has involved him in deals in Russia, Hungary, Poland, the Czech Republic and the EEA.
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