Mastering marketing: A comprehensive introduction to the skills of developing and defending your company's revenue - Hardcover

Ruskin-Brown, Ian

Hardcover

ISBN 10: 1854181181 ISBN 13: 9781854181183

Publisher: Hawksmere, 1999

Synopsis

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position.

It is ideal for those working in marketing for the first time, managers in other functions―i.e. finance, HR, production―who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

About this title

About the Author

Ian Ruskin-Brown is a highly experienced marketing consultant. For fourteen years he was a course director for the Chartered Institute of Marketing. He designed, wrote and piloted the in-company training courses on marketing and selling their consultancy services for The IBM Marketing University, ICL Training and Kodak Health Imaging. He currently runs the Marketing Your Services Course for Management Centre Europe, part of the American Marketing Association.

Edition details

• Publisher: Hawksmere
• Publication date: 1999
• ISBN 10: 1854181181
• ISBN 13: 9781854181183
• Binding: Hardcover
• Language: English
• Number of pages: 350