Items related to The Marketing Strategy Desktop Guide
Synopsis
A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.
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About the Author
Norton Paley has more than 20 years' experience in marketing management and product development in major U.S. corporations, and performed training at American Express, IBM, and Chrysler. He is a featured columnist in The Management Review and Sales and Marketing Management.
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