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Synopsis
This how-to guide will help you compile a plan that will work for your particular organization. You can create a powerful customer plan that can be implemented immediately.
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About the Author
Alan Melkman MBA, BSc (Eng) is Managing Director of Marketing Dynamics Ltd, a qualified engineer and a graduate of London Business School. He specialises in customer and strategic account management, implications of Internet based technologies for the marketing and sales function, effective selling, strategic and marketing planning. He has been a consultant for over 30 years, with substantial experience working for many organisations across a number of markets and varying cultures.
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Strategic Customer Planning, 2006 Update
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