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Making a Marque: Rolls-Royce Motor Car Promotion 1904–1940 - Hardcover

 
9781854433107: Making a Marque: Rolls-Royce Motor Car Promotion 1904–1940
  • PublisherDalton Watson Fine Books
  • Publication date2021
  • ISBN 10 1854433105
  • ISBN 13 9781854433107
  • BindingHardcover
  • LanguageEnglish
  • Number of pages464

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Moss, Peter; Roberts, Richard
Published by Dalton Watson Fine Books, 2021
ISBN 10: 1854433105 ISBN 13: 9781854433107
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hardcover. Condition: New. Still in publisher's shrink wrap. 4to - over 9 3/4" to 12" tall; 464 pages; 932 images. Additional shipping charges may need to be requested due to size or weight of book. Seller Inventory # DE008

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Moss, Peter; Roberts, Richard
Published by Dalton Watson Fine Books, 2021
ISBN 10: 1854433105 ISBN 13: 9781854433107
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Peter Moss
ISBN 10: 1854433105 ISBN 13: 9781854433107
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Hardcover. Condition: new. Hardcover. This book shows how Rolls-Royce turned its very name into a byword for luxury. Few brands in any field carry the cachet of Rolls-Royceand its a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. This history of Rolls-Royce motor cars runs from the companys origins in 1904when Charles Rolls met Henry Royce and drove the car that Royce was developingthrough the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the companybut that Rolls-Royces long-term success relied just as much on managing director Claude Johnsons innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury. The promotional history of Rolls-Royce motor cars from the companys beginnings in 1904 to the outbreak of World War II has been exhaustively researched and documented in these pages. This book promises enthusiasts a feast for the eyes and hours of entertaining reading. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781854433107

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Moss, Peter; Roberts, Richard
Published by Dalton Watson Fine Books, 2021
ISBN 10: 1854433105 ISBN 13: 9781854433107
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Moss, Peter; Roberts, Richard
Published by Dalton Watson Fine Books, 2021
ISBN 10: 1854433105 ISBN 13: 9781854433107
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Peter Moss
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ISBN 10: 1854433105 ISBN 13: 9781854433107
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Moss, Peter/ Roberts, Richard
Published by Dalton Watson Fine Books, 2021
ISBN 10: 1854433105 ISBN 13: 9781854433107
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Hardcover. Condition: Brand New. 464 pages. 12.00x8.50x2.09 inches. In Stock. Seller Inventory # __1854433105

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Moss, Peter; Roberts, Richard
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Hardback. Condition: New. New copy - Usually dispatched within 4 working days. 252. Seller Inventory # B9781854433107

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Moss, Peter; Roberts, Richard
Published by Dalton Watson Fine Books, 2021
ISBN 10: 1854433105 ISBN 13: 9781854433107
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