For centuries, the seeds sown by advertising to beguile women have fallen on fertile ground. The sell has been soft-to create a feeling of promise. Then, as now, it has been essential to make the product unforgettable, superior, one that outshines all the others-yet, somehow, within reach. Although, outwardly, it is beauty products and clothing that seem to give women confidence, there are other, less obvious (indeed, well-hidden) items that women have thought highly of over the years. This entertaining anthology of vintage advertising pitched at the British woman ranges widely across face and figure; tooth, hair, and nail; health and malaise; fashion and fad; fact and fantasy.
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