Items related to Marketing Concepts for Libraries and Information Services
Synopsis
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
"synopsis" may belong to another edition of this title.
About the Author
Eileen Elliott de Saez is a Chartered Marketer, one of the first in the UK, and was until recently Senior Lecturer at the School of Information Studies, University of Northumbria.
Review
"For anyone involved in marketing their library or information service--and in my opinion that means all staff--this is essential reading."
"About this title" may belong to another edition of this title.
- PublisherFacet Pub
- Publication date2002
- ISBN 10 1856044262
- ISBN 13 9781856044264
- BindingPaperback
- LanguageEnglish
- Number of pages224
- Rating
Search results for Marketing Concepts for Libraries and Information Services
Stock Image
Marketing Concepts for Libraries and Information Services
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2 Sub. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 11949177-6
Quantity: 1 available
Stock Image
Marketing Concepts for Libraries and Information Services
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002376918
Quantity: 1 available
Stock Image
Marketing Concepts for Libraries and Information Services
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2 Sub. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 11949177-6
Quantity: 2 available
Stock Image
Marketing Concepts for Libraries and Information Services
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781856044264. Seller Inventory # 9945428
Quantity: 1 available
Stock Image
Marketing Concepts for Libraries and Information Services
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781856044264. Seller Inventory # 9930674
Quantity: 1 available