Cim Marketing Communications Bundle - Softcover

Fill, Chris; Hughes, Graham; Smith, Anthony Annakin

Softcover

ISBN 10: 1856176509 ISBN 13: 9781856176507

Publisher: Butterworth-Heinemann

Synopsis

An essential course package for CIM Professional Diploma students taking the Marketing Communications 08/09 paper. Bundled together for the first time there's your essential coursebook to guide you through the course and additional practice and revision help to maximize chances of exam successThe CIM Coursebook 08/09 Marketing Communications is packed full of the critical information you need to take you through your course and pass first time. Carefully structured to link directly to the CIM syllabus the coursebook contains a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The CIM Student's Practice and Revision Book is the one-stop exam practice kit. The book contains a bank of additional questions and checklists, and focuses on key marketing theories and their application to ensure complete understanding. Bundled together in a cost-saving package you're one step closer to exam success

Edition details

• Publisher: Butterworth-Heinemann
• Language: English
• ISBN 10: 1856176509
• ISBN 13: 9781856176507
• Binding: Paperback
• Number of pages: 768