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Synopsis
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
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About the Author
Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy.
"About this title" may belong to another edition of this title.
- Publishertaylor & francis
- Publication date2010
- ISBN 10 1856177734
- ISBN 13 9781856177733
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages392
- Rating
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
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From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
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A Butterworth-Heinemann Title, 2010
ISBN 10: 1856177734
ISBN 13: 9781856177733
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From Brand Vision to Brand Evaluation
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
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