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Synopsis
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.
Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
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About the Author
Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.
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Visual Merchandising : Windows and in-Store Displays for Retail
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King Publishing, Laurence, 2008
ISBN 10: 1856695395
ISBN 13: 9781856695398
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Visual Merchandising : Windows and in-Store Displays for Retail
Published by
King Publishing, Laurence, 2008
ISBN 10: 1856695395
ISBN 13: 9781856695398
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Visual Merchandising: Windows and In-Store Displays for Retail
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ISBN 10: 1856695395
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Visual Merchandising: Windows and In-Store Displays for Retail
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ISBN 10: 1856695395
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Visual Merchandising: Window and Indoor Displays for Retail: Windows and In-store Displays for Retail
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Visual Merchandising: Window and Indoor Displays for Retail: Windows and In-store Displays for Retail
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ISBN 10: 1856695395
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Visual Merchandising: Window and Indoor Displays for Retail: Window and In-Store Displays for Retail
Published by
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ISBN 10: 1856695395
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Visual Merchandising : Windows and in-Store Displays for Retail
Published by
King Publishing, Laurence, 2008
ISBN 10: 1856695395
ISBN 13: 9781856695398
Used
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Visual Merchandising : Windows and in-Store Displays for Retail
Published by
King Publishing, Laurence, 2008
ISBN 10: 1856695395
ISBN 13: 9781856695398
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP79364006
Quantity: 2 available
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Visual Merchandising : Windows and in-Store Displays for Retail
Published by
King Publishing, Laurence, 2008
ISBN 10: 1856695395
ISBN 13: 9781856695398
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP62672730
Quantity: 1 available