Computer technology has completely revolutionized the work of graphic designers, printers and print production professionals. To keep pace with these far-reaching changes, Production for Graphic Designers is set firmly in the digital age. This book embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand colour printing. It also covers design to production workflows, reflecting new digital technologies, and spells out the many acronyms encountered by today’s designers. In this fifth edition the material on digital technologies has been expanded, with increased coverage of Web 2.0, and with sustainable and environmentally sound processes detailed throughout. There are feature spreads on five new trailblazers in graphic design, including Stefan Sagmeister, Jonathan Barnbrook and Paula Sher.
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Review:
...a bible not only for its stated audience, but for anyone working in print.
From the Author:
Alan Pipes is a freelance writer, illustrator, webmaster and part-time publisher specializing in applications of computer technology in graphic design, fine art illustration and product design. He is the former editor of CadCam International and author of Drawing for 3Dimensional Design and Production for Graphic Designers 4e.
"About this title" may belong to another edition of this title.
- PublisherLaurence King Publishing
- Publication date2009
- ISBN 10 1856696014
- ISBN 13 9781856696012
- BindingPaperback
- Edition number5
- Number of pages272
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