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Art Direction Explained, At Last! - Softcover

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9781856696241: Art Direction Explained, At Last!

Synopsis

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong.

Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches.

Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

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About the Author

Steven Heller is co-chair of the Designer as Author program and co-founder of the Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE, contributing editor to Print, Eye, Baseline, and I.D., and author of 120 books on design.

Veronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired.

"About this title" may belong to another edition of this title.

  • PublisherLaurence King Publishing
  • Publication date2009
  • ISBN 10 1856696243
  • ISBN 13 9781856696241
  • BindingPaperback
  • LanguageEnglish
  • Number of pages256
  • Rating
    • 3.74 out of 5 stars
      95 ratings by Goodreads

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Heller Steven & Veronique Vienne
Published by Laurence King London 2009, 2009
ISBN 10: 1856696243 ISBN 13: 9781856696241
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26.0 x 22.5cms 256pp b/w & colour illusts very good flexicover with decorated boards (no dustwrapper as issued) This book has 4 sections: what is an art director?; creative tension 101 what makes art direction work: auto art direction; nuts & bolts. Seller Inventory # 20989910

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Published by Laurence King Publishing, 2009
ISBN 10: 1856696243 ISBN 13: 9781856696241
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.1856696243.VG

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ISBN 10: 1856696243 ISBN 13: 9781856696241
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ISBN 10: 1856696243 ISBN 13: 9781856696241
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