Items related to Visual Merchandising 2nd edition
Synopsis
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising 2nd edition is an essential handbook for anyone working in and learning about this exciting area. This revised edition contains four new case studies and extensively revised and updated images. (ISBN of previous edition: 978-1-85669-539-8
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About the Author
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.
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- PublisherLaurence King Publishing
- Publication date2011
- ISBN 10 1856697630
- ISBN 13 9781856697637
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages208
- Rating
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Visual Merchandising 2nd Edition
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Visual Merchandising 2nd Edition
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Visual Merchandising 2nd edition
Published by
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
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Visual Merchandising 2nd edition
Published by
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
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Visual Merchandising 2nd edition
Published by
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
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paperback
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Visual Merchandising Second edition
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ISBN 10: 1856697630
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Visual Merchandising 2nd Edition : Window and in-Store Displays for Retail
Published by
King Publishing, Laurence, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
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Visual Merchandising 2nd Edition : Window and in-Store Displays for Retail
Published by
King Publishing, Laurence, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 16574844-6
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