Visual Merchandising 2nd edition - Softcover

Morgan, Tony

Softcover

ISBN 10: 1856697630 ISBN 13: 9781856697637

Publisher: Laurence King Publishing, 2011

Synopsis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising 2nd edition is an essential handbook for anyone working in and learning about this exciting area. This revised edition contains four new case studies and extensively revised and updated images. (ISBN of previous edition: 978-1-85669-539-8

About this title

About the Author

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

Edition details

• Publisher: Laurence King Publishing
• Publication date: 2011
• Language: English
• ISBN 10: 1856697630
• ISBN 13: 9781856697637
• Binding: Paperback
• Edition number: 2
• Number of pages: 208