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Visual Merchandising 2nd edition - Softcover

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Synopsis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use...

About the Author

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

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  • PublisherLaurence King Publishing
  • Publication date2011
  • ISBN 10 1856697630
  • ISBN 13 9781856697637
  • BindingPaperback
  • LanguageEnglish
  • Edition number2
  • Number of pages208
  • Rating
    • 3.94 out of 5 stars
      140 ratings by Goodreads

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