By the year 2000, Asians will constitute over half the world's population, including one billion people with purchasing power on-par with their middle-class counterparts in North American and Western Europe.
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Paul French has written on South East Asian consumer markets for the London-based research publisher Euromonitor. He has also been the Senior Research Analyst with Virtual Business Information in London, a subsidiary of the leading international on-line information provider DIALOG (formerly M.A.I.D/Knight-Ridder). Matthew Crabbe graduated in Chinese Studies from Leeds University, UK and has also studied in both mainland China and Taiwan. He wrote the China Business column for the London-based Si Yu Chinese Times and has been a Research Analyst and Editor for Euromonitor in London specialising in Chinese consumer markets.
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