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Review
Dialogue--a carefully structured communications technique that is generally employed to promote mutual understanding between bona fide as well as potential adversaries--has been responsible for such seminal events as ending the cold war and initiating (albeit briefly) a Middle East peace accord. But business, says well-known social scientist and public-opinion specialist Daniel Yankelovich, also can utilize the process to develop "webs of relationships" that encourage the acceptance and increase the adoption of any company's plans and visions. The Magic of Dialogue outlines 15 specific strategies (such as "Focus on common interests, not divisive ones" and "Use specific cases to raise general issues") that can be successfully applied in situations ranging from routine meetings and casual encounters to corporate retreats and union negotiations. While admitting it "is not a panacea for all the problems that ail us," Yankelovich incorporates real-life examples and suggestions to support his contention that "when dialogue is done skillfully, the results can be extraordinary." --Howard Rothman
About the Author
Daniel Yankelovich is a leading interpreter of trends shaping American society and the global economy. As an advisor to large corporations, government agencies, universities, and communities for over forty years, he is regularly at the forefront of public issues. His new firm, Viewpoint Learning, Inc., teaches organizations how to foster new forms of leadership through dialogue. Yankelovich has received many honorary degrees and awards, including the prestigious Helen Dinerman Award from the World Association of Public Opinion Research. He lives in La Jolla, California, and New York.
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The Magic of Dialogue: Transforming Conflict into Co-Operation
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The Magic of Dialogue: Transforming Conflict into Co-Operation
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Nicholas Brealey Publishing, 1999
ISBN 10: 1857882563
ISBN 13: 9781857882568
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