Mexicans & Americans: Cracking the Culture Code - Softcover

Crouch, Ned

Softcover

ISBN 10: 185788342X ISBN 13: 9781857883428

Publisher: John Murray Business Academic, 2004

Synopsis

Understand why good neighbors are separated by the meaning of yes

Whether negotiating a delivery date, launching a local franchise or renting a car in Mexico City, speaking the language and knowing the rules of business are not enough. In any culture where yes can mean no - or sometimes maybe - even giants like Wal-Mart and IBM can make costly mistakes.

Mexicans and Americans gets to the heart of our differences and lays the groundwork for cultural fluency. Here is a humorous and insightful firthand look at how to succeed in working with Mexicans - on either side of the border. Steeped in the richness of Mexican culture and history, Ned Crouch helps us understand the most critical elements that determine what works and what doesn't when Mexicans and Americans come together in business: our different views of time and space, and our construction and use of language. He debunks the manana stereotype and offers specific advice on how to cross the cultural divide that separates us.

About this title

About the Author

Ned Crouch has lived and worked in Mexico for much of the past twenty years developing business opportunities for major corporations including Steelcase, Cooper Industries, Attwood, Philips (Netherlands), Yazaki North America, Holland Group, and Graco. At the height of his consulting business he managed the placement of more than USD400 million in Mexico, setting up factories, negotiating licenses, strategic alliances and supplier agreements. He holds a bachelor's degree from the University of the Americas in Mexico City, has completed the summer business management program at Harvard Business School and has studied at Georgetown University School of Foreign Service, where he was certified in French and Spanish.

From the Inside Flap

"Thank you, Ned, for a work that helps bridge the narrowing cultural space that still separates our countries. Your solid experience of doing business in Mexico and the United States permeates through these pages."
Miguel Leaman, Mexican Trade Commissioner, Chicago

From Guadalajara to Indianapolis, real business examples and dozens of personal dialogues from waiters and cab drivers to lawyers, engineers and CEOs demonstrate common Mexican and American mindsets. Ned Crouch draws on a lifetime of experience to show how Mexicans and American gringos can engage each other and survive the experience in fact, be enriched by it!

"Just when you think you ve got it all figured out, Ned Crouch adds a new perspective to thinking about cultural differences. Mexicans & Americans is insightful, entertaining, and very helpful." Joseph A. Cook, Senior Consultant, RHR International

Edition details

• Publisher: John Murray Business Academic
• Publication date: 2004
• Language: English
• ISBN 10: 185788342X
• ISBN 13: 9781857883428
• Binding: Paperback
• Number of pages: 228