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Synopsis
Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out. --This text refers to the Paperback edition.
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- PublisherNicholas Brealey
- Publication date2005
- ISBN 10 1857883586
- ISBN 13 9781857883589
- BindingPaperback
- Number of pages336
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One Billion Customers
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ISBN 10: 1857883586
ISBN 13: 9781857883589
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One Billion Customers: Crucial Lessons from the Front Lines of Doing Business in China
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ISBN 13: 9781857883589
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