Success with Asian Names: A Practical Guide for Business and Everyday life - Softcover

Fiona Swee-Lin Price

Softcover

ISBN 10: 1857883780 ISBN 13: 9781857883787

Publisher: Nicholas Brealey Publishing, 2007

Synopsis

Comprising over half the world's population, Asians represent a burgeoning force in 6 and a growing influence in Western countries. Understanding Asian perceptions of naming, as well as the diverse linguistic intricacies of Asian languages, is key to effective intercultural communication. Covering names from 14 languages and language groups, Success With Asian Names is a comprehensive exploration of naming through the lenses of culture, history and linguistics. It addresses the contrasts between eastern and western views of names, as well as the ways in which Asian names are transliterated and anglicized, then explores individual Asian languages in depth. Success With Asian Names is an invaluable resource for anyone concerned with showing respect and cultural sensitivity when interacting with Asians in any context.

About this title

About the Author

Dr Fiona Swee-Lin Price has been working in cultural diversity management for over 20 years.

Review

"Well-presented, clear and deals with the wide range of Asian languages in an impressively accomplished fashion. It should be in the hands of anyone who is concerned to 'get it right' in dealing with people from other cultures." Dr Milton Osborne, author of South East Asia, Road to Chinaand The Mekong

Edition details

• Publisher: Nicholas Brealey Publishing
• Publication date: 2007
• ISBN 10: 1857883780
• ISBN 13: 9781857883787
• Binding: Paperback
• Language: English
• Number of pages: 256