Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What it Means for Consumers - Softcover

Jennings, David

Softcover

ISBN 10: 1857883985 ISBN 13: 9781857883985

Publisher: Nicholas Brealey Publishing, 2007

Synopsis

Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.

About this title

From the Publisher

"David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for consumers and artists, this is the first book that gets beyond the rhetoric and professionally charts the cartography of the digital revolution."
--Andrew Keen, founder of Audiocafe.com and author of The Cult of the Amateur

From the Inside Flap

Today's consumers are turning the tables on traditional media. They cannot be herded towards the Next Big Thing, and will switch their attention in a heartbeat if they catch the buzz of something more exciting. Fans forage widely for new discoveries, pursuing personal interests while leaving trails and clues for others to follow, and pull what they want on demand rather than waiting for it to be pushed at them.

Given limited time and attention, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we discover, perceive, create and consume media.

In this ground-breaking book, David Jennings explains how discovery works and shows how creators can make it easier for consumers to find their material by maximizing the ways in which buzz can develop. He introduces the three strands of digital discovery - TLC: Trying Out, Links and Community - and explains how the history, culture and technology of today's media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their various approaches to discovery, and outlines the pyramid of influence: Savants and Enthusiasts record their finds, express their opinions and lead communities of fellow consumers, while other groups are more passive participants.

Anything goes in this new world of discovery, which embodies a rock 'n' roll ethos that resists orderliness and values exuberance. Consumers make discoveries from any and every source. A variety of voices can co-exist, but no one retains gatekeeper status. Discovery mashes up professional expertise with amateur enthusiasm to offer a range of voices and routes, for the creators and marketers of entertainment, its consumers, and the services that connect them.

Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm and MyStrands. It reveals the true role of consumers in the fan economy and outlines the latest technologies at their disposal. It shows the new breed of smart intermediaries how to support discovery by finding fresh ways of getting their material exposed to the potential audience, developing buzz, and encouraging people to exchange recommendations with their friends.

Edition details

• Publisher: Nicholas Brealey Publishing
• Publication date: 2007
• ISBN 10: 1857883985
• ISBN 13: 9781857883985
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 258