Future Files: A Brief History of the Next 50 Years - Softcover

Watson, Richard

Softcover

ISBN 10: 1857885341 ISBN 13: 9781857885347

Publisher: Nicholas Brealey Publishing, 2009

Synopsis

Wlliam Gladwell meets Alvin Toffler in this lively, provocative and witty look at our possible futures. Filled with provocative forecasts about how the world might change in the next half century, Future Files examines emerging patterns and developments in society, technology, economy, and business, and makes educated speculations as to where they might take us.

It is indispensable to business analysts, strategists and organisations who need to stay ahead of the game as well as providing rich and fascinating material for dinner party conversations. Will machines become more intelligent than humans, and even be able to 'read' our minds? Will food in our fridge speak to each other using radio waves, then come up with options for tonight's menu? Is there a looming environmental crisis where Planet Earth is doomed? Would you like a pill that improves your memory? ...Or a moistened tissue that could erase a bad day? Would you feel safer if your front door could tell you whether the person knocking is not a stranger?

These are just some of the provocative forecasts about how the world might change in the next half century which Richard Watson explores in "Future Files".

About this title

About the Author

British writer Richard Watson advises organisations on the future, focusing on innovation and scenario planning. He is the author and publisher of What's Next, a quarterly report on global trends and writes about trends for a number of people and publications including Fast Company. His clients have included IBM, Virgin, Toyota, McDonald's, Tesco, News Limited, Westfield, Unilever, Coca-Cola and the Department of Education. A regular visitor to the UK, he maintains a website and blog at http://toptrends.nowandnext.com and is Chief Futurist at the Future Exploration Network , and a member of Futures House.

From Publishers Weekly

Starred Review. Cheaper than a crystal ball and twice as fun, this book by futurist and web creator Watson examines what "someday" could be like, based on the five key trends of ageing; power shift to the East; global connectivity; the "GRIN" technologies of Genetics, Robotics, Internet, and Nanotechnology; environmental concerns, and 50 less general but equally influential developments that will radically alter human life by the year 2050. Watson gently scoffs at Jetsons-like wishful-thinking technology and flying cars; instead he predicts the fanciful (mindwipes, stress-control clothing, napcaps that induce sleep) and the useful (devices to harness the sea to generate energy; self-repairing car paint; retail technology that helps us shop, based on past buying habits; hospital plasters that monitor vital signs). In between the fun and frivolity, he prognosticates the frightening: the "extinction" of individual ugliness and free public spaces; the creation of hybrid humans; a society made of people who are incapable of the tiniest tasks; and insects that carry wireless cameras to monitor our lives. Part Jules Verne, part Malcolm Gladwell, Watson has a puckish sense of humor and his book is a thought-provoking, laughter-inducing delight.
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About this edition

• Publisher: Nicholas Brealey Publishing
• Publication date: 2009
• ISBN 10: 1857885341
• ISBN 13: 9781857885347
• Binding: Paperback
• Number of pages: 336