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Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.
A must read resource for new grads seeking their first career-launching role. Even better, seasoned professionals will find the content highly beneficial, especially if they are not digital natives.―Beverly Tarulli, PhD, Vice President, Human Capital Strategy & Workforce Analytics - PepsiCo
Whether a STEM or Liberal Arts major, today's student must learn how to connect their interests and skills to employment opportunities. Catherine's book outlines both how and why to begin your career search early as a first-year student, and provides step-by-step instructions of how to market oneself in a complex employment marketplace. Its teachings will turn students from passive individuals applying to jobs into active networkers connecting with companies and organizations.'―Mark Presnell, Ph.D., Executive Director, Career Advancement, Northwestern University
One thing you don't learn in college is how to get a job. Don't panic. Catherine Kaputa's new book will provide you with a graduate degree in the subject. Don't go job-hunting without it.―Al Ries, author, Positioning: The Battle for Your Mind
In today's highly competitive and challenging market for new graduates, you need to read this book today.―William Arruda CEO, Reach Personal Branding and author of Ditch. Dare. Do! 3D Personal Branding for Executives
In her latest book, Catherine Kaputa shares the secrets of personal branding, the skill that will set you apart from the other job candidates in your field. Graduate to a Great Career will ease your anxieties about the job search and set you on the right career path for you.―Daniel H. Pink, author of To Sell is Human and Drive
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