Items related to Marketing - Case Study Approach (Accounting Textbooks)

Marketing - Case Study Approach (Accounting Textbooks)

Stokes, D. R.

 
9781858053059: Marketing - Case Study Approach (Accounting Textbooks)
ISBN 10: 1858053056 ISBN 13: 9781858053059
Publisher: Letts, 1997

Synopsis

Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects. This revised edition contains three new and longer cases in the appendix, to supplement the shorter individual cases in each chapter, longer consolidation case studies, and self-test and examination questions.

"synopsis" may belong to another edition of this title.

Review

1. What is Marketing 2. The Marketing Context 3. Customers and competitors 4. Buyer behaviour 5. Marketing research 6. Marketing strategy 7. Products: characteristics and strategies 8. Pricing: influences, strategies and methods 9. Promotions I: marketing communications 10. Promotions II: impersonal marketing communications 11. Place: marketing channels 12. Marketing decisions and planning

"About this title" may belong to another edition of this title.

Publisher
Letts
Publication date
1997
Language
English
ISBN 10 
1858053056
ISBN 13 
9781858053059
Binding
Misc. Supplies
Edition number
2
Number of pages
349