The Economics of Marketing (The International Library of Critical Writings in Economics series, 95) - Hardcover

Hardcover

ISBN 10: 1858987954 ISBN 13: 9781858987958

Publisher: Edward Elgar Publishing, 1998

Synopsis

The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.

Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.

This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

About this title

About the Author:

Martin Carter, Lecturer in Economics, Leeds University Business School, UK

Mark Casson, Professor of Economics, University of Reading, UK

Vivek Suneja, Research Fellow, Business School, Open University, UK

About this edition

• Publisher: Edward Elgar Publishing
• Publication date: 1998
• ISBN 10: 1858987954
• ISBN 13: 9781858987958
• Binding: Hardcover
• Number of pages: 768
• Editor: Carter Martin, Casson Mark, Suneja Vivek