Synthesizing Construction and Marketing in Economic Development: Fundamental Concepts and Case Studies - Hardcover

Low, Sui Pheng

 
9781859722190: Synthesizing Construction and Marketing in Economic Development: Fundamental Concepts and Case Studies

Synopsis

This study presents a multi-disciplinary approach to the three principles of construction, marketing and economics, showing how their collective influence can achieve synergy for a country's or region's development. It covers fundamental concepts, raises wider issues and presents case studies.

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