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The Image Factory: Consumer Culture, Photography and the Visual Content Industry (New Technologies / New Cultures) - Softcover
Synopsis
Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly controls images supplied to advertisers, marketers and designers, yet so far the process has, paradoxically, evaded the public eye. This book is the first to expose the interior workings of the visual content industry, which produces approximately 70% of the images that define consumer cultures. The corporate acquisition of major photographic and film archives, as well as the digital rights to much of the worlds fine art, is having a profound effect on what we see. From stock photography to new technologies, this book powerfully engages with the historical and cultural issues relating to visual culture and new media. How has stock photography, the system of renting out ready-made images, transformed the role of marketing and advertising? What impact are digital technologies having on the practices of industry professionals? How have software programs such as Photoshop enabled professionals to play God with photographs and how does this influence our belief in the integrity of images? Combining original research on stock photography with a new theoretical take on the circulation of images in contemporary culture, The Image Factory provides a comprehensive and in-depth exploration of industrialized commercial photography, its uses and abuses.
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About the Author
Paul Frosh is a Lecturer in the Department of Communication and Journalism, Hebrew University of Jerusalem
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- PublisherBerg Publishers
- Publication date2003
- ISBN 10 1859736424
- ISBN 13 9781859736425
- BindingPaperback
- LanguageEnglish
- Number of pages256
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The Image Factory: Consumer Culture, Photography and the Visual Content Industry: v. 3 (New Technologies / New Cultures)
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The Image Factory: Consumer Culture, Photography and the Visual Content Industry (New Technologies / New Cultures)
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The Image Factory : Consumer Culture, Photography and the Visual Content Industry
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Bloomsbury Publishing Plc, 2003
ISBN 10: 1859736424
ISBN 13: 9781859736425
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The Image Factory: Consumer Culture Photography & the Visual Content Industry
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Dust Jacket Fine 23.0 x 15.5cms 168pp b/w Illust Soft Cover Very Good Minor Crease This book exposes the interior workings of the visual content industry which controls the images that advertisers marketers and designers use to create the images of our consumer culture. The chapters are: the making of ordinary images; the emergence of stock photography; stock photography and the production of culture; classification and stock photography; stock images as cultural performances; the communicative modes of stock images; digital technologies creative mastery and aesthetic angst; from stock photography to the visual content industry. Seller Inventory # 20893385
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The Image Factory: Consumer Culture, Photography and the Visual Content Industry (New Technologies / New Cultures)
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