Synopsis
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.
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About the Author
Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.
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Public Relations: Principles and Practice
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Public Relations: Principles and Practice
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Public Relations: Principles and Practice
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Softcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # H-071-137
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Public Relations: Principles and Practice : Principles and Practice
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Taschenbuch. Condition: Sehr gut. Gebraucht - Sehr gut SG - leichte Beschädigungen, Verschmutzungen, ungelesenes Mängelexemplar, Versand Büchersendung - This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Seller Inventory # INF1000203625
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Public Relations : Principles and Practice
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Public Relations : Principles and Practice
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Public Relations
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