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This volume tackles the issues of using imagination and creativity to initiate and nurture growth and success in any business enterprise. The book describes a step by step process, starting with the preparation for creative work, the generation of ideas, and how to evaluate and implement them. The inclusion of preparation and implementation should make this a more helpful read for practitioners.
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Book Description Cengage Learning, 1998. Condition: New. book. Seller Inventory # M1861522037
Book Description Intl Thomson Business Press, 1998. Paperback. Condition: New. Seller Inventory # DADAX1861522037