How do you write a press release? What do you do to prepare to be interviewed by the press? How can you get perfect PR without spending a fortune? This book attempts to provide the answers. It shows the reader how to plan PR activities and how to promote the message you want to give about your company.
"synopsis" may belong to another edition of this title.
Iain Maitland is an experienced management consultant who has established a successful business through his PR activities. He also edits Personal & Finance Confidential and deals regularly with PR consultants and agencies. He has drawn on his experiences from both sides to write this new book.
"About this title" may belong to another edition of this title.
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