Items related to Postmodern Marketing
This book joins the small but fast-growing literature on marketing and postmodernism. It provides an accessible, critical introduction to the subject, identifies and describes some postmodern practices, highlights the implications of postmodernism for marketing theory and presents a model for the evolution of marketing thought.
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- PublisherThomson Learning
- Publication date1995
- ISBN 10 1861524838
- ISBN 13 9781861524836
- BindingPaperback
- Edition number1
- Number of pages208
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