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Synopsis
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
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About the Author
Shirley Harrison has wide professional experience in marketing and public relations, as a director, and independent consultant and trainer. She divides her time between lecturing, consultancy and writing. She has a special interest in crisis public relations and is the author of Disasters and the Media: Managing Crisis Communications (1999). She is an active member of the Institute of Public Relations.
Review
1. Public Relations: What Is It and Why Do We Use It? 2. Getting from There to Here 3. The Theoretical Framework 4. Planning for Results 5. Corporate Public Relations 6. Crisis Public Relations 7. Internal Communications 8. Community Relations and Sponsorship 9. Specialist Public Relations 10. Where Do We Go from Here? Appendices Bibliography Index
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- PublisherCengage Learning
- Publication date2010
- ISBN 10 1861525478
- ISBN 13 9781861525475
- BindingPaperback
- Edition number2
- Number of pages226
- Rating
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