Items related to The Big Idea
Book by Jones, Robert
"synopsis" may belong to another edition of this title.
About the Author:
Robert Jones was born in Gloucester in 1957 and read Philosophy and English at Cambridge. He is a director at Wolff Olins, one of the world's best brand consulting firms, and has worked as a consultant in corporate communications for 16 years, with companies such as Andersen Consulting, Cameron McKenna and the National Trust. He lectures at Oxford Business School on marketing.
Review:
This book will make you look at the marketplace and see what's going on...a fascinating account of how people's needs are being met * Evening Standard *
"About this title" may belong to another edition of this title.
- PublisherProfile Books
- Publication date2001
- ISBN 10 1861975686
- ISBN 13 9781861975683
- BindingPaperback
- Number of pages224
- Rating
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Book Description Paperback. Condition: Very Good. The Big Idea This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781861975683
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The Big Idea
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781861975683
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US$ 110.20
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