Hyperwars: Strategies for Survival and Profit in the Era of on-Line Business

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9781861975737: Hyperwars: Strategies for Survival and Profit in the Era of on-Line Business

Entire industries, from computer sales to law firms, are being thrown into chaos as consumers shift buying patterns when they find that many functions can be performed better, faster and more conveniently in the online world than in the physical one. Only those companies which innovate constantly in the virtual world to create distinctive, desirable products, marketed using all available opportunities, will survive. For those who stay one step ahead in the ferociously competitive age of hyperwars the rewards can be huge. This guide outlines 11 action-oriented strategies for the new era of e-commerce and analyzes the methods used by hundreds of companies, from local businesses to multinational corporations such as Kodak.

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About the Author:

Bruce Judson, author of Netmarketing and co-founder of Time Warner's pathfinder Web site, was named one of the USA's leading interactive marketers by Ad Age. He is President of the Judson Group, a consultancy specializing in Internet business. Kate Kelly, a professional writer, is coauthor of Money Makeovers and the best-selling Organize Yourself!

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1.

Bruce Judson,Kate Kelly
Published by Viva Books/Profile Books (2002)
ISBN 10: 1861975732 ISBN 13: 9781861975737
New Softcover First Edition Quantity Available: > 20
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BookVistas
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Book Description Viva Books/Profile Books, 2002. Softcover. Book Condition: New. First edition. The world of business is changing at unprecedented speed - the online revolution means that a corporation can be industry leader one moment, obsolete six months later. All businesses, large or small, need to respond at speed in the emerging hyper-competitive environment, and those who do not will die. Entire industries, ranging form computer sales to law firms, are being thrown into chaos consumers shift buying patterns when they find that many functions can be performed better, faster and more conveniently in the on line world than in the physical one. Only those companies which innovate constantly in the virtual world to create distinctive, desirable products, marketed using all available opportunities, will survive. For who succeed the rewards can be huge. In the climate, business managers need practical guidance, and they need it fast Contents: Introduction ? Part I The New Competitive Reality: Chapter 1: The emergence of hyper wars Chapter 2: How the internet changes the competitive battleground ? Part II Eleven strategies for thriving in a hyper competitive world : Strategy 1: Use the internet as the world?s most sophisticated telephone Strategy 2: Speed is everything Strategy 3: Cut costs and increase efficiency using the web Strategy 4: A great product today requires something more Strategy 5: Get personal Strategy 6: Create the ?Total Solution? for your customer Strategy 7: Market relentlessly Strategy 8: The magic in ?Free? Strategy 9: Business plans are more essential than ever Strategy 10: Flexibility is key Strategy 11: Never stop looking over your shoulder ? Part III Toward the Future ? A Perspective: Part IV The Hyperware Audt: Is Your Business Ready for Battle? ? Index Printed Pages: 240. Bookseller Inventory # 8527

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2.

Bruce Judson,Kate Kelly
Published by Viva Books/Profile Books (2002)
ISBN 10: 1861975732 ISBN 13: 9781861975737
New Softcover First Edition Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Viva Books/Profile Books, 2002. Softcover. Book Condition: New. First edition. The world of business is changing at unprecedented speed - the online revolution means that a corporation can be industry leader one moment, obsolete six months later. All businesses, large or small, need to respond at speed in the emerging hyper-competitive environment, and those who do not will die. Entire industries, ranging form computer sales to law firms, are being thrown into chaos consumers shift buying patterns when they find that many functions can be performed better, faster and more conveniently in the on line world than in the physical one. Only those companies which innovate constantly in the virtual world to create distinctive, desirable products, marketed using all available opportunities, will survive. For who succeed the rewards can be huge. In the climate, business managers need practical guidance, and they need it fast Contents: Introduction • Part I The New Competitive Reality: Chapter 1: The emergence of hyper wars Chapter 2: How the internet changes the competitive battleground • Part II Eleven strategies for thriving in a hyper competitive world : Strategy 1: Use the internet as the world’s most sophisticated telephone Strategy 2: Speed is everything Strategy 3: Cut costs and increase efficiency using the web Strategy 4: A great product today requires something more Strategy 5: Get personal Strategy 6: Create the “Total Solution” for your customer Strategy 7: Market relentlessly Strategy 8: The magic in “Free” Strategy 9: Business plans are more essential than ever Strategy 10: Flexibility is key Strategy 11: Never stop looking over your shoulder • Part III Toward the Future • A Perspective: Part IV The Hyperware Audt: Is Your Business Ready for Battle? • Index Printed Pages: 240. Bookseller Inventory # 8527

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