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This is a collection of essays on the nature of brands and brand-building. Brands examined include L'Oreal, Cadbury's, Guiness, McDonald's, Hewlett Packard and FedEx.
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About the Author:
Fiona Gilmore is one of the country's leading experts on brands and branding. She co-founded Springpoint, a global brands and corporate identity consultancy, with its HQ in London. She is the author of Brand Warriors (HarperCollins).
Review:
'It would be hard to top some of the brands discussed in this book. Fifteen essays explore the problems of a major brand and how to update, extend and improve it... there are many stimulating notions about marketing' Daily Telegraph
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- PublisherProfile Books
- Publication date1999
- ISBN 10 1861975929
- ISBN 13 9781861975928
- BindingPaperback
- Number of pages288
- Rating
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Brand Warriors : Corporate Leaders Share Their Winning Strategies
Published by
Profile Books Ltd
(1999)
ISBN 10: 1861975929
ISBN 13: 9781861975928
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Paperback
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F5-8-M-1861975929-6
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