Business failure is not limited to start ups. In America alone between 1990 and 2000, there were over 6.3 million business start-ups and over 5.7 million business shut-downs.
Risk of failure can be greatly reduced through effective organisational design that encourages high performance and adaptability to changing circumstances. Organisation design is a straightforward business process but curiously managers rarely talk about it and even more rarely take steps to consciously design or redesign their business for success. This new Economist guide explores the five principles of effective organisation design, which are that it must be:
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Naomi Stanford is an organisation design consultant based in San Francisco, CA. Before moving to America, she worked as a senior organisational development consultant for companies such as M&S, BA, Xerox, PwC and Prudential.
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